Who You'd Be Working With
I've been running an online business since before most people had an email address.
I founded Independent Ad Specialties, Inc. in 1993. In 1994 it went online as IASpromotes.com, the first e-commerce site in the promotional products industry. No outside capital, no safety net. Every technical failure, vendor dispute, platform change, and regulatory headache landed directly on my desk, and I solved them because there was no one else to hand them to.
And the fires never stopped. Hitting an event date means relying on a network of suppliers and third-party partners, and on any given day one of them is dropping the ball. Orders stall, deadlines slip, and supplier customer service reps stand between you and anyone who can actually fix it. My clients never felt any of that friction. My job was to make sure they got a seamless experience and hit the mark every time, which meant knowing who to call, getting past the gatekeepers, and making a third party fix its own mistake before it ever reached the client. I've done that every single day for 30 years.
Staying in business that long means living through every shift as it happened: the move to digital sales and online advertising, CRM and database systems, search algorithm changes, payment processing, supplier platforms and product data, and now AI. Along the way I've also been through acquisitions and exits. There are very few parts of running a business I haven't had my own hands in, and that's the experience I bring to your problem.
IASpromotes.com is now moving through a planned, phased transition, and as it does, I'm carving out time to put that experience to work for people and businesses who've been treated unfairly. I keep the number of engagements limited and take on only people and businesses I'm confident I can help. You work with me directly, not an assistant and not a call center.
1994
Launched the promotional products industry's first e-commerce site
30+
Years in continuous operation
$0
Outside capital. Ever.